Meet WebP Google Image new Format

is Google Wants to Kill the JPEG?: with Meet WebP

Images on the web in this format — which CNET reports will be officially announced later today — will have smaller file sizes, load faster and relieve a lot of overclocked networks. They won’t necessarily look better — WebP images are as “glossy” as JPEGs — but the files might be around 40% smaller than JPEG files.

And since Google estimates 65% of the bytes on the web are images, that represents a quarter of the total amount of data we access and transmit online. Who wouldn’t change formats for a web that could be 26% faster?

The sticking point is JPEG’s popularity. This format dominates the web and related devices, from Flickr to Twitpic to our mobile phones and cameras. But if any company could challenge and change a norm, it’s Google.

Google released its WebM video format at Google I/O, the company’s developer conference. This format was to be supported in HTML5’s